Gartner Research

The Gartner Digital Commerce Vendor Guide, 2020


Digital commerce technology is critical to organizations investing in a digital business strategy. Application leaders should study this guide to understand the vendors and solutions supporting digital commerce technology, with a view to prioritizing areas of investment.

Published: 18 March 2020

ID: G00441755

Analyst(s): Christina Klock Sandy Shen Jason Daigler Mike Lowndes Mark Lewis Dayna Ford

Table Of Contents


  • Digital Commerce Is Central to Digital Business Strategy
  • Digital Commerce Strategies Must Drive Differentiating Customer Experience
  • Include Detailed Commerce Capabilities and Supporting Integrations
  • Future-Proof Your Technology Investments
  • Vendor Lists
  • Digital Commerce Platforms
    • Single-Tenant Commerce
    • Multitenant Commerce
    • Open-Source Solutions
    • SMB Self-Service Site Builders
  • Digital Commerce Service Providers
  • Digital Commerce Customer Service
    • Chatbot Platforms
    • Clienteling
    • Co-Browsing
    • Consumer Messaging Apps
    • Live Chat
    • Recorded Video
    • Virtual Customer Assistants
  • Customer-Facing and Interactive Technology
    • Commerce Search
    • Configure, Price and Quote Applications
    • Conversational Commerce
    • Digital Experience Platforms
    • Visual Product Configuration
  • Digital Commerce Personalization
    • Marketing Automation
    • Personalization Engines
    • Translation Services
  • Digital Commerce Marketplace Technology
    • Marketplace Operation Applications
    • Marketplace/Channel Integration Applications
  • MDM — Digital Commerce
    • Content as a Service
    • Customer Data Platform
    • Digital Asset Management
    • Product Information Management
    • Web Content Management
  • Digital Commerce Analytics
    • A/B and Multivariate Testing
    • Customer Journey Analytics
    • Digital Shelf Analytics
    • Digital (Web) Analytics
  • Digital Commerce Payment
    • Payment Gateways and Processors
    • Subscription Management
  • Digital Commerce Logistics and Fulfillment
    • Cross-Border Commerce
    • Distributed Order Management
    • Third-Party Logistics
  • Social Commerce and Marketplaces
    • Social Commerce: Product Review Technologies
    • Third-Party Online Marketplaces

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