Gartner Research

Gartner Magic Quadrant for Content Marketing Platforms

Published: 23 March 2020

Summary

Marketing leaders must create relevant content at scale and demonstrate ROI. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that offers efficiency and results.

Included in Full Research

  • Vendor Strengths and Cautions
    • Contently
    • CoSchedule
    • NewsCred
    • Percolate
    • Sitecore
    • Skyword
    • Sprinklr
    • Upland Kapost
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Notable Mentions
    • Curata
    • DivvyHQ
    • Oracle Content Marketing
  • Ability to Execute
    • Ability to Execute Evaluation Criteria
  • Completeness of Vision
    • Completeness of Vision Criteria
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players
  • Customers Drive an Explosive Demand for Content
  • CMPs Address Content Marketing Inefficiencies
  • CMP Penetration and Future Adoption

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The Magic Quadrant: Your view into smarter technology purchases

How does a Gartner Magic Quadrant™ work?

A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. Thanks to a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers in any given field:

Leaders execute well against their current vision for changing market rules but do not yet execute well.

Visionaries understand where the market is going or have a vision for changing market rules but do not yet execute well.

Niche Players focus successfully on a small segment or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment but do not demonstrate an understanding of market direction.

The Magic Quadrant is more than just a diagram. You also get:

Custom category weighting

Weight critical vendor categories to get insights tailored to your business priorities.

Historical perspective

See how the vendor space has evolved through the years to better understand overall trends and upstarts.

User reviews

Read what your peers have to say about the solutions they've implemented.

Gartner Magic Quadrant is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We work with you to select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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