Gartner Research

Magic Quadrant for Global Marketing Agencies

Published: 30 March 2020

ID: G00389106

Analyst(s): Jay Wilson , Ewan McIntyre , Laurel Erickson

Summary

The push to in-house continues, but marketing leaders still rely on agencies to help execute critical marketing priorities and serve as important strategic business partners. This research helps you navigate the key players in this evolving space.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Cognizant
    • Deloitte Digital
    • Digitas
    • Havas
    • Huge
    • IBM iX
    • iCrossing
    • Isobar
    • Merkle
    • MRM
    • Ogilvy
    • PwC Digital Services
    • RAPP
    • R/GA
    • VMLY&R
    • Wunderman Thompson
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Completeness of Vision Criteria
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.