Gartner Research

Focusing on the Business Persona Is How Tech CEOs Win in the Enterprise Metadata Management Market

Published: 06 April 2020

ID: G00723972

Analyst(s): Alan Dayley, Mark Beyer, Guido De Simoni

Summary

Enterprise metadata management vendors are delivering solutions that lack business user experience capabilities. Tech CEOs must ensure these solutions start focusing more on business personas, instead of technical needs, to improve acceptance and adoption.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

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