Gartner Information Technology Research

Cool Vendors in CRM Sales Technologies

Published: 22 April 2020

ID: G00720492

Analyst(s): Ilona Hansen , Adnan Zijadic , Theodore (Tad) Travis , Naresh Singh


The next generation of CRM sales technologies provides actionable analytics to fuel customers’ digital transformations. Application leaders supporting sales technology investments need to prepare for the future of their sales organizations by using effective sales-supportive artificial intelligence.

Table Of Contents


Strategic Planning Assumption(s)


Gartner Recommended Reading

Note 1: Quote-to-Cash

Note 2: Sales Enablement

Note 3: Sales Execution

Note 4: Sales Performance Management

Note 5: Sales Technology Strategy

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.