Gartner Information Technology Research

Market Share: Customer Experience and Relationship Management, Worldwide, 2019

Published: 08 May 2020

ID: G00720599

Analyst(s): Julian Poulter , Yanna Dharmasthira, Neha Gupta


The worldwide CRM software market grew by 15.9% in current USD terms, to $56.6 billion worldwide, in 2019. Marketing registered the highest growth at 20.7% and customer services and support remains the largest CRM market. Salesforce, SAP and Oracle retained top 3 market share positions.

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