Gartner Research

2020 CMO Spend Survey, Part 1: CMOs Gamble on Swift Recovery, but Strategic Priorities Reveal Hedging

Published: 30 June 2020

ID: G00715362

Analyst(s): Ewan McIntyre , Anna Maria Virzi


As CMOs respond to the COVID-19 crisis and social tensions, this year’s survey captures strategies, budgets and priorities at a time of upheaval. This report, one of a two-part series, also examines ways CMOs plan to maintain and grow revenue into 2021.

Table Of Contents


Survey Objective

Data Insights



Additional research contribution and review

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