Gartner Research

Keys to an Effective Customer Advisory Board Guiding Strategy for Tech CEOs

Published: 06 July 2020

ID: G00729404

Analyst(s): Jeff Chamberlain , Ron Burns , Rob Addy , Michael Maziarka

Summary

Well-run customer advisory boards enable technology and service providers to better understand customer priorities, identify unmet needs and encourage greater customer advocacy. Tech CEOs should invest in CABs and ensure the objectives, participants and agendas are aligned to achieve the desired positive impact.

Table Of Contents

Overview

Introduction

Analysis

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