Gartner Research

Virtual Selling Emerges as a Priority for CRM Sales Technology Programs

Published: 09 July 2020

ID: G00728905

Analyst(s): Theodore (Tad) Travis , Melissa Hilbert , Ilona Hansen

Summary

The COVID-19 pandemic has created a need for new B2B sales tools and sales motions, a trend that Gatner calls virtual selling. To increase sellers’ engagement with customers, application leaders must work with business stakeholders to implement telesales and digital sales rooms.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Analysis

Impacts and Recommendations

Gartner Recommended Reading

Note 1. Examples of Vendors

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