Gartner Research

Gartner Magic Quadrant for Personalization Engines

Published: 13 July 2020

Summary

Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. Use this research to assess personalization engines that enable you to deliver measurable results.

Included in Full Research

  • What Are Personalization Engines?
  • Vendor Strengths and Cautions
    • Adobe
    • Attraqt
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Insider
    • Monetate
    • Qubit
    • RichRelevance
    • Salesforce (Evergage)
    • ZineOne
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Market Presence and Momentum
  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Market Understanding
    • Marketing Strategy
    • Sales Strategy
    • Offering (Product) Strategy
    • Business Model
    • Vertical/Industry Strategy
    • Innovation
    • Geographic Strategy
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

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The Magic Quadrant: Your view into smarter technology purchases

How does a Gartner Magic Quadrant™ work?

A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. Thanks to a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers in any given field:

Leaders execute well against their current vision for changing market rules but do not yet execute well.

Visionaries understand where the market is going or have a vision for changing market rules but do not yet execute well.

Niche Players focus successfully on a small segment or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment but do not demonstrate an understanding of market direction.

The Magic Quadrant is more than just a diagram. You also get:

Custom category weighting

Weight critical vendor categories to get insights tailored to your business priorities.

Historical perspective

See how the vendor space has evolved through the years to better understand overall trends and upstarts.

User reviews

Read what your peers have to say about the solutions they've implemented.

Gartner Magic Quadrant is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We work with you to select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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