Gartner Research

Gartner Magic Quadrant for Personalization Engines

Summary

Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. Use this research to assess personalization engines that enable you to deliver measurable results.

Published: 13 July 2020

ID: G00439919

Analyst(s): Jennifer Polk , Claire Tassin , Jason McNellis

Table Of Contents

Market Definition/Description

  • What Are Personalization Engines?

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • Attraqt
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Insider
    • Monetate
    • Qubit
    • RichRelevance
    • Salesforce (Evergage)
    • ZineOne
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Market Presence and Momentum

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Market Understanding
    • Marketing Strategy
    • Sales Strategy
    • Offering (Product) Strategy
    • Business Model
    • Vertical/Industry Strategy
    • Innovation
    • Geographic Strategy
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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