Gartner Research

Gartner Magic Quadrant for Personalization Engines

Published: 13 July 2020


Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction and building confidence in brand interactions. Use this research to assess personalization engines that enable you to deliver measurable results.

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Hyperconverged infrastructure (HCI) software provides virtualized compute, storage, networking and associated (cloud) management — from a single instantiation running on server hardware. When the first HCI platforms emerged a decade ago, they were sold primarily as alternatives to expensive and complex storage arrays for VMware environments...

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  • Vendor Strengths and Cautions
    • Adobe
    • Attraqt
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Insider
    • Monetate
    • Qubit
    • RichRelevance
    • Salesforce (Evergage)
    • ZineOne
  • Vendors Added and Dropped
    • Added
    • Dropped
  • Market Presence and Momentum
  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Market Understanding
    • Marketing Strategy
    • Sales Strategy
    • Offering (Product) Strategy
    • Business Model
    • Vertical/Industry Strategy
    • Innovation
    • Geographic Strategy
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

The Magic Quadrant: Your view into smarter technology purchases

How does a Gartner Magic Quadrant work?

A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. By applying a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers. 

Leaders execute well against their current vision for changing market rules, but do not yet execute well.

Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

The Magic Quadrant is more than just a diagram. With access you'll get:

Custom category weighting

Add custom weights to critical vendor categories to get insights tailored to your unique business priotities.

Historical perspective

Get a look at how the vendor space has evolved through the years to better see overall trends and new upstarts.

User reviews

Read what real users have to say about the solutions they've implemented and use.

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We help organizations make fast and smart technology decisions to stay ahead of disruption and accelerate growth. The Magic Quadrant is part of Gartner guidance supporting the entire buying cycle to enable the best business outcomes. 


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The Magic Quadrant is just one way we work with you to select the best-fit provider to avoid the costly repercussions of a poor decision. 


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We help you avoid unnecessary changes and benchmark pricing against the market.


Reduce complexity and risk

We analyze contract terms and conditions to protect against future price increases and unanticipated costs.

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