Gartner Research

Hype Cycle for CRM Sales Technology, 2020

Published: 16 July 2020

ID: G00441562

Analyst(s): Adnan Zijadic , Theodore (Tad) Travis , Melissa Hilbert

Summary

This Hype Cycle will help application leaders supporting sales to assess the relative maturity and business impact of sales technologies. New technologies are emerging on the Hype Cycle due to COVID-19, and there are shifts in others as a direct result of changes in selling and buying behavior.

Table Of Contents

Analysis

  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Blockchain for Lead Generation
    • IoT for CRM Sales
    • Extended Planning & Analysis
    • Partner Data Exchange Platforms
    • Knowledge Graphs for Sales
    • AR and VR for Sales
    • Account and Contact Psychographics Profiling
  • At the Peak
    • Conversational Engagement Analytics for Sales
    • Sales Enablement Platforms
    • Digital Adoption Solutions
    • Sales Bots
    • Voice-Driven Sales Apps
  • Sliding Into the Trough
    • Natural Language Query
    • Embedded Analytics
    • Relationship Intelligence
    • Customer Success Management
    • Quota Planning and Optimization
    • Strategic Account Management
    • Account-Based Marketing Platforms
    • Sales Training and Coaching Solutions
    • Robotic Process Automation (RPA)
    • Sales Acceleration
    • Mobile Sales Productivity
  • Climbing the Slope
    • Sales Predictive Analytics
    • Sales Performance Management
    • Visual Configuration
  • Entering the Plateau
    • Recurring Revenue Management
    • Partner Relationship Management
    • Price Optimization and Management for B2B
    • Territory Planning and Optimization
    • Data Intelligence Solutions for Sales
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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