Gartner Research

Gartner Magic Quadrant for Sales Force Automation

Summary

The sales force automation market grew 11.1% to an estimated $7.8 billion in 2019. Vendors improved usability, forecasting and guided selling. Our evaluation of 15 vendors will help application leaders choose the solution that best meets their sales execution requirements.

Published: 28 July 2020

ID: G00436195

Analyst(s): Theodore (Tad) Travis , Adnan Zijadic , Ilona Hansen , Melissa Hilbert

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Creatio
    • CRMNEXT
    • Freshworks
    • Insightly
    • Microsoft
    • Oracle
    • Pega
    • Pipeliner
    • Salesforce
    • SAP
    • SugarCRM
    • Vtiger
    • Xiaoshouyi
    • Zendesk
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Honorable Mentions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

  • Sales Organization Types
  • Sales Organization Sizing
  • About Gartner Magic Quadrants
  • Critical Capabilities for B2B and B2C Sales Organization Use Cases

Market Overview

  • Top Implications for Application Leaders
  • Functionality Trends
  • Customer Insights
  • SFA Technology and the COVID-19 Pandemic

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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