Gartner Research

Hype Cycle for Digital Commerce, 2020

Published: 03 August 2020

ID: G00450357

Analyst(s): Sandy Shen


Pursuing digital commerce is a key way to gain customers, develop relationships, boost revenue and reduce costs. This Hype Cycle will help you evaluate the suitability of a wide range of technologies for your organization, in light of how long they will take to mature and their business value.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • FEaaS
    • Thing Commerce
    • Composable Commerce
    • Emotion AI
    • Internet of Things Authentication
  • At the Peak
    • Live Commerce
    • Payments as a Packaged Service
    • Visual Search
    • Digital Shelf Analytics
    • Immersive Commerce
    • Distributed Order Management
    • Enterprise Marketplaces
    • Smart Check-Out
    • Consent and Preference Management
    • Customer Journey Analytics
    • Digital Experience Platforms
    • Customer Engagement Hub
    • Digital Ethics
    • API-Based Digital Commerce
  • Sliding Into the Trough
    • Privacy by Design
    • Conversational AI Platforms for Commerce
    • Customer Service Analytics
    • Shoppable Media
    • Customer Data Platforms
    • Progressive Web Apps
    • Voice-of-the-Customer Solutions
    • Personalization Engines
    • Virtual Customer Assistants
  • Climbing the Slope
    • Consumer Messaging Applications
    • Insight Engines
    • Digital Wallet
    • B2C Dynamic Pricing
    • Customer IAM
    • MDM of Customer Data
    • Visual Configuration
  • Entering the Plateau
    • Recurring Revenue Management
    • Price Optimization and Management for B2B
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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