Gartner Research

Critical Capabilities for Digital Commerce

Published: 01 September 2020

ID: G00451001

Analyst(s): Mike Lowndes , Jason Daigler , Sandy Shen , Penny Gillespie , Yanna Dharmasthira


Digital commerce platforms aim to support B2B and B2C use cases, sometimes using the same solution. Support for digital business models such as enterprise marketplaces is emerging. Application leaders should use this research to shortlist suitable digital commerce platforms for their business.

Table Of Contents

What You Need to Know


  • Critical Capabilities Use-Case Graphics
  • Vendors
    • Adobe (Magento)
    • BigCommerce
    • commercetools
    • Elastic Path
    • Episerver
    • Kibo
    • Oracle
    • Oro
    • Salesforce (B2B Commerce)
    • Salesforce (B2C Commerce)
    • SAP
    • Shopware
    • Spryker
    • Unilog
    • VTEX
  • Context
  • Product/Service Class Definition
  • Critical Capabilities Definition
    • Agility
    • Platform Ecosystem
    • B2B Support
    • Complex Environment Support
    • Globalization
    • Unified Commerce
    • Flexibility and Modularity
    • Core Commerce
  • Use Cases
    • B2C Digital Commerce
    • B2B Digital Commerce
    • B2C and B2B Digital Commerce on Same Platform
    • Modular and Interoperable Implementations
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion Criteria

  • Critical Capabilities Rating

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