Gartner Research

Critical Capabilities for Digital Commerce


Digital commerce platforms aim to support B2B and B2C use cases, sometimes using the same solution. Support for digital business models such as enterprise marketplaces is emerging. Application leaders should use this research to shortlist suitable digital commerce platforms for their business.

Published: 01 September 2020

ID: G00451001

Analyst(s): Mike Lowndes Jason Daigler Sandy Shen Penny Gillespie Yanna Dharmasthira

Table Of Contents


Strategic Planning Assumption(s)

What You Need to Know


  • Adobe (Magento)
  • BigCommerce
  • commercetools
  • Elastic Path
  • Episerver
  • Kibo
  • Oracle
  • Oro
  • Salesforce (B2B Commerce)
  • Salesforce (B2C Commerce)
  • SAP
  • Shopware
  • Spryker
  • Unilog
  • VTEX
  • Agility
  • Platform Ecosystem
  • B2B Support
  • Complex Environment Support
  • Globalization
  • Unified Commerce
  • Flexibility and Modularity
  • Core Commerce
  • B2C Digital Commerce
  • B2B Digital Commerce
  • B2C and B2B Digital Commerce on Same Platform
  • Modular and Interoperable Implementations

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

  • Modular and Interoperable Implementations
  • Vendors Added and Dropped
    • Added
    • Dropped

    Inclusion Criteria

    • Critical Capabilities Rating

    Gartner Recommended Reading

  • Already a Gartner client?

    Become a Client

    This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

    Contact Information

    All fields are required.

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    ©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.