Business units need to improve operational efficiency and customer experience. Application leaders should embrace CPaaS as part of this digital journey for foundational CPaaS like SMS, A2P and voice, as well as emerging CPaaS like advanced messaging, biometric security, video and digital payments.
Strategic Planning Assumption
Gartner Recommended Reading
Note 1: Representative Vendor Selection
Note 2: Application-to-Person (A2P)
Note 3: Co-creator