A Magic Quadrant is a tool that provides a graphical competitive positioning of technology providers to help you make smart investment decisions. By applying a uniform set of evaluation criteria, a Magic Quadrant provides a view of the four types of technology providers.
Leaders execute well against their current vision for changing market rules, but do not yet execute well.
Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.