Gartner Research

Predicts 2021: COVID-19 Drives Accelerated Shift to Digital and Commerce Model Evolution

Published: 23 November 2020

ID: G00736745

Analyst(s): Dayna Ford , Jason Daigler , Sandy Shen , Mark Lewis , Penny Gillespie

Summary

COVID-19 has propelled digital commerce to become the leading customer buying channel for many organizations. Application leaders responsible for digital commerce technologies must quickly adapt to changing customer buying habits to grow revenue and sustain market share.

Table Of Contents

Overview

Strategic Planning Assumptions

Analysis

A Look Back

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