Gartner Research

Gartner Magic Quadrant for Voice of the Customer


VoC applications enable application leaders supporting CX to enhance the way they listen to and understand customers. The insight generated creates actions that help improve customer loyalty and provide measurable business benefit. This Magic Quadrant profiles 15 of the most advanced vendors.

Published: 30 November 2020

ID: G00468132

Analyst(s): Jim Davies , Ed Thompson

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Alchemer
    • Alida
    • Concentrix
    • Confirmit
    • CustomerGauge
    • InMoment
    • Medallia
    • NICE
    • Qualtrics
    • Questback
    • QuestionPro
    • SMG
    • SurveyMonkey
    • Upland
    • Verint

Inclusion and Exclusion Criteria

Evaluation Criteria


Market Overview

Gartner Recommended Reading

Evaluation Criteria Definitions

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