Gartner Research

Forecast Analysis: CRM Marketing Software, Worldwide

Published: 03 December 2020

ID: G00733589

Analyst(s): Julian Poulter , Yanna Dharmasthira, Hai Swinehart , Neha Gupta


The $17.9 billion CRM marketing software market will grow at a five-year CAGR of 11.9% in constant currency through 2024, driven by rapid growth in digital marketing and account-based marketing. TSPs can use this document to understand the drivers of CRM marketing software revenue growth.

Table Of Contents


Forecast Data Summary

Forecast Model Summary

Influencing Factors and Assumptions

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