Gartner Research

What Data and Analytics Leaders Need to Know About Customer Data Platforms

Published: 17 December 2020

ID: G00731095

Analyst(s): Melissa Davis , Malcolm Hawker , David Norrie


Customer data is vital to improving customer experiences, but data and analytics leaders are often unsure about the optimal use cases for customer data platforms. D&A leaders must understand the customer data platform landscape and the user requirements that customer data platforms support.

Table Of Contents


Strategic Planning Assumption



Gartner Recommended Reading

Note 1: Key Customer Data Integration Platforms, Architectures and Design Patterns

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