Gartner Research

Gartner Magic Quadrant for Global Marketing Agencies


As CMOs face increased pressure for business growth, they rely on global marketing agencies to support digital business initiatives and to develop and execute effective marketing strategies. Use this research to assess which agencies may be best suited to help accelerate short- and long-term goals.

Published: 15 March 2021

ID: G00467664

Analyst(s): Jay Wilson Ewan McIntyre Laurel Erickson

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Accenture Interactive
    • AKQA
    • Deloitte Digital
    • Digitas
    • Havas
    • Huge
    • iCrossing
    • Isobar
    • Merkle
    • MRM
    • Ogilvy
    • RAPP
    • R/GA
    • VMLY&R
    • Wipro Digital
    • Wunderman Thompson

Inclusion and Exclusion Criteria

Evaluation Criteria


Market Overview

Gartner Recommended Reading

Evaluation Criteria Definitions

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