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Gartner Research
Critical Capabilities for Sales Force Automation
Summary
Sales force automation tools standardize a company’s core CRM sales processes. This Gartner Critical Capabilities research evaluates 16 SFA vendors against three use cases. Application leaders supporting sales should use our use-case-specific rankings to identify vendors for further evaluation.
Published: 09 August 2021
ID: G00733927
Analyst(s): Adnan Zijadic , Ilona Hansen , Melissa Hilbert , Steve Rietberg
Table Of Contents
Overview
What You Need to Know
Analysis
- Creatio
- CRMNEXT
- Freshworks
- HubSpot
- Insightly
- Microsoft
- Neocrm
- Oracle
- Pega
- Pipeliner
- Salesforce
- SAP
- SugarCRM
- Vtiger
- Zendesk
- Zoho
- Account and Contact Management
- Activity Management
- Opportunity Management
- Forecasting Management
- Reports and Dashboards
- Mobile
- Partner Relationship Management
- Platform and Integration
- Lead Management
- Guided Selling
- B2B Sales
- B2C Sales
- Indirect/Relationship Sales
Inclusion Criteria
Gartner Recommended Reading
Critical Capabilities Methodology
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