Gartner Research

Market Guide for Sales Enablement Platforms

Summary

Sales enablement platforms provide essential functionality to support the enablement of sales organizations through content, training and coaching. Application leaders supporting CRM sales technology and sales enablement should use this Market Guide to review vendors and key capabilities offered.

Published: 17 August 2021

ID: G00733580

Analyst(s): Melissa Hilbert Mark Paine Alastair Woolcock Doug Bushee

Table Of Contents

Overview

Strategic Planning Assumptions

Market Definition

Market Description

Market Direction

Market Analysis

Representative Vendors

Vendor Profiles

Market Recommendations

Gartner Recommended Reading

Note 1: Representative Vendor Selection

Note 2: Sales Enablement Platform Use Cases

Appendix

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