Gartner Research

Gartner Magic Quadrant for Digital Commerce


Investments in digital commerce continue to grow as companies adapt to new business models and sales processes prompted by the COVID-19 pandemic. This research evaluates the viability of 17 digital commerce platform vendors to help application leaders make informed decisions.

Published: 31 August 2021

ID: G00734670

Analyst(s): Jason Daigler Yanna Dharmasthira Sandy Shen Penny Gillespie Mike Lowndes Aditya Vasudevan

Table Of Contents

Strategic Planning Assumptions

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • BigCommerce
    • commercetools
    • Elastic Path
    • HCL Software
    • Intershop
    • Kibo
    • Optimizely
    • Oracle
    • Oro
    • Salesforce
    • SAP
    • Shopify
    • Shopware
    • Spryker
    • Unilog
    • VTEX

Inclusion and Exclusion Criteria

Evaluation Criteria


Market Overview

Gartner Recommended Reading

Evaluation Criteria Definitions

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