Gartner Research

Critical Capabilities for Digital Commerce


Digital commerce platforms support B2B and B2C use cases — sometimes using the same solution — and their support for other digital business models, such as enterprise marketplaces, is growing. Application leaders should use this research to shortlist suitable platforms for their business.

Published: 31 August 2021

ID: G00736362

Analyst(s): Mike Lowndes Yanna Dharmasthira Sandy Shen Penny Gillespie Jason Daigler Aditya Vasudevan

Table Of Contents


Strategic Planning Assumptions

What You Need to Know


  • Adobe
  • BigCommerce
  • commercetools
  • Elastic Path
  • HCL Software
  • Intershop
  • Kibo
  • Optimizely (Commerce Cloud for B2B)
  • Optimizely (Commerce Cloud for B2C)
  • Oracle
  • Oro
  • Salesforce (B2B Commerce on LE)
  • Salesforce (B2C Commerce)
  • SAP
  • Shopware
  • Spryker
  • Unilog
  • VTEX
  • Agility
  • Platform Ecosystem
  • B2B Support
  • Complex Environment Support
  • Globalization
  • Unified Commerce
  • Composability
  • Core Commerce
  • B2C Digital Commerce
  • B2B Digital Commerce
  • B2C and B2B Digital Commerce on Same Platform
  • Composable Commerce

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

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