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Published: 14 March 2022



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  • 顧客の労力を軽減することで、コンバージョンの改善と売上増がもたらされる。

  • 先進的な企業は、プロジェクトとして実施されていた過去のデジタル・コマースを進化させ、ビジネスのあらゆる部分に統合している。

  • B2B営業の様相が、人工知能 (AI) やデジタル・セールス・ルーム (DSR) などのイノベーションによって変化している。

  • B2B企業は、さらなるデジタル化に突き進んでいるが、カスタマー・エクスペリエンス (CX) ではなく社内目標に照準を合わせている場合が多い。



  • B2B部門においてもB2C部門においても、デジタル購入プロセスの煩雑さを最小限にすることで、売り上げを増やす。

  • デジタル・コマースに関する説明責任をビジネスのあらゆる側面に分散することで、デジタル販売による収益を最適化する。

  • DSRを実装することで、B2B営業の成功率を引き上げ、信頼を築き、エクスペリエンスを改善する。

  • ベスト・プラクティスの情報提供と実践にAIを導入することで、取引の販売サイクルを短縮し、収益性の向上につなげる。

  • デジタル営業の最適化プロジェクトでは、CXから始めて外部に照準を合わせることで、目標の達成を図る。

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Kensuke Kawabe

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