Published: 05 April 2022
The adoption of cloud-native services has led to a change in adoption of cloud workload protection platforms and adjacent capabilities. To maximize revenue, product leaders should focus go-to-market efforts on larger companies, highly regulated industries and buyer personas with technical roles.
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The government sector has the most interest in cloud workload protection platforms (CWPPs). However, other highly regulated industries like finance, healthcare, energy and utilities have substantial mind share and adoption interest.
Early adopters and early majorities will be larger organizations that adopt CWPPs due to compliance requirements and that have more diverse workloads, including hybrid and multicloud environments.
Technical staff are often the main buyer personas and need to understand the differences in CWPP functionality in addressing diverse cloud workloads that require technical proficiency of the cloud-native ecosystem such as managed Kubernetes service and serverless functions.
Geographically, demand interest for
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