Published: 29 April 2022
Leading organizations are transforming their business models to create new sources of revenue, service and experience for customers. Enterprise architecture and technology innovation leaders must use a business architecture landscape to provide the insight and analysis required by senior leaders.
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A top priority for many organizations is to create new and innovative business models, often with the latest digital technologies, to drive revenue and innovate around the needs of their customers.
Creating business and operating models is complex and requires change across many elements of the organization — from its business ecosystem, to the way it is organized and the technology used. Transformation must be designed and orchestrated across each of these elements.
Enterprise architects need a set of models that can provide insight into the complex, interrelated and interdependent parts of the organization to engage senior executives in design
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