Published: 16 May 2022
The digital commerce ecosystem has become more modularized due to its expanded adoption across various business models and industry verticals. Application leaders should evaluate whether these emerging vendors could help them achieve specific business objectives in their digital commerce ecosystem.
Enterprise marketplace adoption has accelerated due to the pandemic, as organizations look for sales channels to sell directly to their consumer base. Those organizations looking to operate their own marketplaces are seeking solutions that can onboard and provide capabilities that will help sellers go to market quickly.
Investments in unified commerce technologies are needed, specifically by retailers, to deliver continuous experiences for customers throughout the buying journey.
Digital commerce applications are transforming into a product-led architecture from a platform-led ecosystem, pushing the need for a composable approach that requires new solutions to be agile and replaceable.
Application leaders responsible for digital
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