Published: 28 July 2022
Digital experience composition is an emerging market focused on digital multiexperience orchestration in an API-first “headless,” decoupled composable world. Application leaders looking to move to decoupled front ends should use this research to understand this developing market.
For organizations well-staffed with developer resources or a strong delivery partner, traditional “buy versus build” decisions have evolved into “buy and compose.” The single-vendor suite is discarded for best-of-stack/best-of-breed. Composability eases the former “build” effort as solutions are available with narrower functionality so that efforts shift to a focus on integration and optimization.
Those who adopted “headless” early were forced into custom JavaScript development for their front end. Without digital experience composition, business users are unable to affect or configure the delivered experience without developer resources.
An API-first, composable approach still requires a lot of work but the products
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