Published: 15 August 2022
Digital commerce platforms support B2B and B2C use cases, sometimes via the same solution. Native support for other digital business models, such as subscriptions and enterprise marketplaces, is growing. Application leaders should use this research to identify suitable platforms for their business.
Included in Full Research
All vendors featured in this research support some form of managed service, vendor-managed hosting, or provide a SaaS version of their digital commerce platform.
Marketplace operations are becoming a standard part of digital commerce platform offerings, especially for business-to-business (B2B).
Several of the vendors evaluated in this research mention “composable commerce” or “composability” in go-to-market propositions that embrace a modular, API-first approach.
As an application leader responsible for digital commerce technologies, you should:
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Strategic Planning Assumptions
- Elastic Path
- HCL Software
- Salesforce (B2B Commerce on LE)
- Salesforce (B2C Commerce)
- Platform Ecosystem
- B2B Support
- Complex Environments
- Unified Retail Commerce
- Core Commerce
- B2C Digital Commerce
- B2B Digital Commerce
- B2C and B2B Digital Commerce on Same Platform
- Composable Commerce
Gartner Recommended Reading
Critical Capabilities Methodology