Published: 17 October 2022
Gartner estimates that 15 popular superapps around the world have been downloaded more than 4.6 billion times and have more than 2.68 billion monthly active users. IT leaders must exploit this global trend for greater business value through customer, partner and employee engagement.
Superapps are created to deliver mobile-first experiences that cater to the growing digital-native generation as consumers and creators of miniapps and content.
Large enterprises are building workforce superapps to consolidate and potentially replace an array of custom and vendor-supplied apps that are complex to manage and lack user adoption.
Some consumer and business software providers are evolving their digital products and applications into superapp platforms to create a broader ecosystem powered by miniapps.
IT leaders responsible for applications and software engineering seeking to build competitive advantage must:
Determine what a minimum viable product for a customer-facing superapp would entail,
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Analysts:
Jason Wong, Adrian Leow, Sandy Shen, Koji Motoyoshi, Dennis Gaughan, Mike Gotta
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