Published: 07 November 2022
Social marketing management tools continue to evolve and consolidate to support digital marketing leaders monitoring, publishing and engaging across social platforms. Use this Market Guide to navigate this dynamic category and explore the tools to meet your needs.
Social marketing continues to be a critical element of marketing strategies, supporting the entire customer journey with social advertising as the top allocated budget for online channels.Digital marketing leaders will continue to invest in social marketing management platforms as a core component of their martech stacks.
As brands support multichannel marketing and customer experiences, digital marketing leaders need social marketing tools that connect their data across channels and initiatives. This highlights one of social marketing’s strengths: the opportunity to connect with the customer in near real time.
Marketers are under pressure to aggregate multiple social marketing point solutions that they’ve
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