Gartner Research

Critical Capabilities for Configure, Price and Quote Application Suites

Published: 09 November 2022


This Gartner Critical Capabilities report evaluates the leading configure, price and quote application suites against six use cases. Application leaders should use the ratings in this report to identify a shortlist of vendors for deeper evaluation.

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Key Findings
  • Leading configure, price and quote (CPQ) solutions support the direct sales, reseller and customer self-service channels, and expose APIs to support channels that require a custom user interface (UI). Seamless, productized support for use cases that cross multiple channels is rare.

  • The products evaluated for this report have widely varying capabilities for selling complex subscriptions or solutions composed of complex goods and services.

  • Companies increasingly seek to deploy individual CPQ capabilities (including pricing) as stand-alone, channel-independent components.


Application leaders responsible for CRM sales technology should:

  • Lower costs and shorten time to quote by replacing back-office quoting and ordering functions with modern,

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  • Apparound
  • Bit2win
  • Conga
  • Epicor
  • Infor
  • Oracle
  • Pricefx
  • PROS
  • Salesforce CPQ
  • Salesforce Industries CPQ
  • SAP
  • servicePath
  • Tacton
  • Vendavo
  • Yagna iQ
  • Direct Sales Channel
  • Reseller Channel
  • Self-Service Channel
  • Mobile
  • Select Products/Offers
  • Sell Subscriptions
  • Sell Tangible Goods
  • Configuration
  • Pricing
  • Propose and Negotiate
  • ERP Integration
  • Manage Order
  • Extensibility
  • Direct Sales
  • Channel Sales
  • Self-Service Sales
  • Subscription Management
  • Complex Manufacturing
  • Solution Selling


Mark Lewis Dayna Radbill

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Critical Capabilities: A deeper look into provider offerings

How does a Critical Capabilities report work?

As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.

A Critical Capabilities report is more than just a diagram. You also get:

Sharper focus

Narrow down the product and service criteria most important to you.

Individualized use cases

Use interactive features to customize usage scenarios based on your organization’s unique needs.

Faster decision making

Use data to speed up provider selection and accelerate the procurement process.

A Gartner Critical Capabilities report is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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