Published: 09 November 2022
While some businesses operate as a single brand in a single region — or sell similarly between regions — many are multibrand, multiregion and multi-business-model. Application leaders must select the right model for managing complex digital commerce organizational demands.
Organizations have difficulty scaling commerce operations globally, or managing multiple brand channels simultaneously due to organizational and technology challenges.
Organizations undergoing considerable expansion through M&A activity inherit a complex technical and organizational environment that they must consolidate and operate in a more cost-effective way.
Organizations need to consider strategic, cultural and business-model requirements to find the best solution. There is no single, optimal approach.
Application leaders responsible for digital commerce strategies should:
Assess the organization’s current and desired positions on a spectrum from highly centralized to highly federated organizational (and business) models. This will help to decide the best-fit model for
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