Published: 09 November 2022
While some businesses operate as a single brand in a single region — or sell similarly between regions — many are multibrand, multiregion and multi-business-model. Application leaders must select the right model for managing complex digital commerce organizational demands.
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Organizations have difficulty scaling commerce operations globally, or managing multiple brand channels simultaneously due to organizational and technology challenges.
Organizations undergoing considerable expansion through M&A activity inherit a complex technical and organizational environment that they must consolidate and operate in a more cost-effective way.
Organizations need to consider strategic, cultural and business-model requirements to find the best solution. There is no single, optimal approach.
Application leaders responsible for digital commerce strategies should:
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