Published: 14 December 2022
The CRM digital commerce software market will grow at a five-year CAGR of 16% in constant dollars through 2026 as adoption continues in both B2C and B2B organizations. Technology and service providers can use this document to understand the drivers behind end-user spending growth.
Through 2024, 30% of digital commerce budgets of midsize to large organizations will be allocated to expanding beyond their core commerce functionalities and enhancing the customer journey experience, up from 15% in 2021.
Through 2026, year-over-year growth of new company adoption for digital commerce by midsize to large B2B organizations will be 10% higher than the overall market’s growth.
By 2024, new organization adoption for digital commerce beyond the retail industry will have doubled in size compared to 2021.
Following the aggressive growth of digital commerce in 2020 and 2021, end-user organizations focused their spending on enhancing the
Analysts:
Yanna Dharmasthira, Julian Poulter, Amarendra .
Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.
Our independence as a research firm enables our experts to provide unbiased advice you can trust.
Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.
Our research practices and procedures distill large volumes of data into clear, precise recommendations.
We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.
We offer one-on-one guidance tailored to your mission-critical priorities.
We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.
Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.
Gartner clients can log in to access the full library.
Join the world’s leading IT and business leaders to get an update on accelerating tech growth in a new era of transformation and technology trends.
©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.
