Gartner Research

Forecast Analysis: CRM Digital Commerce Software, Worldwide

Published: 14 December 2022


The CRM digital commerce software market will grow at a five-year CAGR of 16% in constant dollars through 2026 as adoption continues in both B2C and B2B organizations. Technology and service providers can use this document to understand the drivers behind end-user spending growth.

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Forecast Assumptions
  • Through 2024, 30% of digital commerce budgets of midsize to large organizations will be allocated to expanding beyond their core commerce functionalities and enhancing the customer journey experience, up from 15% in 2021.

  • Through 2026, year-over-year growth of new company adoption for digital commerce by midsize to large B2B organizations will be 10% higher than the overall market’s growth.

  • By 2024, new organization adoption for digital commerce beyond the retail industry will have doubled in size compared to 2021.

Market Impacts
  • Following the aggressive growth of digital commerce in 2020 and 2021, end-user organizations focused their spending on enhancing the

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Yanna Dharmasthira Julian Poulter Amarendra .

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