Published: 16 January 2023
Revenue intelligence platforms enhance sales productivity by capturing seller activity, measuring pipeline health and guiding sellers’ next steps. Sales operations leaders supporting sales force automation solutions should use this Market Guide to review vendors and the key capabilities offered.
The revenue intelligence market continues to expand as vendors push beyond previous core capabilities to create a single platform for sellers featuring activity prioritization and action, deal insights and next best actions.
Vendors seek to differentiate themselves through guided selling, including real-time interventions, deal suggestions and action queues, as well as out-of-the-box options for data visualization and dashboards using a B2B sales organization’s preferred method.
Sales operations leaders supporting sales technology solutions must:
Determine the proper platform for investment by assessing revenue intelligence solutions for seller-centric support features, including guided selling.
Compare vendors’ ability to create actionable tasks for sellers by
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Analysts:
Steve Rietberg, Adnan Zijadic, Dan Gottlieb, Alyssa Cruz, Elizabeth Beard
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