Published: 01 February 2023
Organizations spend more on CRM technology than other enterprise applications, yet executive sales leaders have low confidence in their own tech stack. Application leaders can use these implementation best practices to deliver valued sales technology.
Application leaders frequently commence sales technology implementations uncertain of the business strategyit will enable.
Projects often need more effective stakeholder alignment and clarity in the deployment methodology. Sales and IT stakeholders can be complex to combine, and agile approaches are espoused, but only sometimes followed.
Design and build activity need to be prepared for the complexity of sales domain requirements (e.g., imposing enterprise wide sales processes when variant selling motions require diversity).
Organizations have an imbalance between their investment in buying and deploying sales tech, and the resources and innovation needed to onboard users effectively.
Application leaders supporting CRM
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