Published: 01 February 2023
Summary
Organizations spend more on CRM technology than other enterprise applications, yet executive sales leaders have low confidence in their own tech stack. Application leaders can use these implementation best practices to deliver valued sales technology.
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Overview
Key Findings
Projects often need more effective stakeholder alignment and clarity in the deployment methodology. Sales and IT stakeholders can be complex to combine, and agile approaches are espoused, but only sometimes followed.
Recommendations
Application leaders supporting CRM
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