Published: 25 April 2023
Revenue data solutions support commercial teams by providing actionable insight on prospects and current customers. Sales operations leaders seeking to enhance data-driven sales strategies can use this Market Guide to assess vendors’ ability to support structured use cases.
Revenue data solutions (RDS) offer varying levels of first- and third-party data, creating a need for sales organizations to layer data sources together to maximize the value of their investments.
RDS vendors in this space are moving toward integrations beyond SFA/CRM, such as with sales engagement or revenue intelligence platforms, that allow data activation across the tech stack.
As data privacy requirements and viewpoints continue to evolve, vendors are innovating on first-party data collection methods and third-party partnerships to improve data quality and deliver sourcing transparency.
RDS data delivers value across various enterprise functions, such as account planning for customer success,
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