Published: 27 April 2023
Market adoption of NaaS has lagged as customers accustomed to traditional pricing models resist the move to imperfectly conceived early NaaS offers. Product managers can accelerate adoption by building transparent pricing blocks that align to the goals of specific organization and buyer personas.
Ineffective pricing that is narrowly focused on technical buyers and that neglects the broader organization of decision makers negatively impacts network as a service (NaaS) revenue growth opportunities.
Customers accustomed to the cost predictability of traditional pricingmight not see the compelling benefits of a true NaaS offering if they are offered NaaS in a more traditional approach.
Product managers responsible for NaaS product introduction and delivery should:
Accelerate NaaS adoption by accentuating the strategic and operational business benefits for key NaaS buyer personas.
Design simplified and transparent pricing building blocks by creating a clear path to the transition to NaaS and
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