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Published: 09 May 2023



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  • デジタル・ビジネスの加速は、データ/アナリティクス (D&A) の取り組みを引き続き拡大させているが、D&Aのガバナンスは、たいてい貧弱であるか存在してない

  • D&Aリーダーは、D&Aガバナンスの改善に賛同を得るため、説得力のあるビジネス上の根拠を示す難しさを感じている。一方、ビジネス部門のステークホルダーは、D&Aチームが示す必要性や根拠が技術的かつ複雑で、D&A中心なものになりがちなため、混乱したり無関心になったりしてしまう。



  • 課題、影響、提案、アプローチ、財務に焦点を当てた5つのステップから成るアプローチによって、ビジネス上の根拠や妥当性に理解を得られる確率を高める。

  • D&A戦略や実行計画の根底にガバナンスに関する提案を据え、ビジネス部門のステークホルダーがその価値と目的を理解できるようにする。

  • データと成果を結び付けるストーリーを用いて、主要なステークホルダーにD&Aチームの考えを売り込む。心をつかみ、行動を起こさせることに注力する。

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Tatsuya Ichishi

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