Published: 19 May 2023
Enterprise software that lacks API access risks getting rejected by customers as inflexible or, even worse, as obsolete. Product managers must prioritize API access to provide new revenue opportunities, enable new business models, and allow customers to build composable applications.
An “API first” approach, in which all product capabilities are available to customers as APIs, can be impractical and distracting for product managers with traditional user interface-based applications. Not all APIs are equallycritical to customers.
Charging directly for API access can be a tempting approach to cover API solution costs, but this can discourage API adoption.
Product managers seeking to evolve and manage their offering must:
Prioritize which capabilities to offer via APIs by identifying the access to data, processes, and insights that customers need for integration and composable applications.
Maximize the return on their API investmentbyselecting an API monetization model
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