Gartner Research

Understanding Gartner’s Hype Cycles

Published: 24 July 2023

Summary

Gartner Hype Cycles are a graphic representation of the maturity, relevancy and adoption rate of emerging and mainstream innovations. Here’s how CIOs and IT leaders can use Hype Cycles and associated Priority Matrices to strategize roadmaps for investing in the right innovations at the right time

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Overview

Key Findings
  • Hype Cycles provide a snapshot of the relative market penetration, maturity and benefit of innovations within a certain segment, such as a technology area or business markets.

  • Most innovations — technologies, services and disciplines — progress through a pattern of overenthusiasm and disillusionment, followed by mainstream adoption and productivity.

  • Hype Cycles and Priority Matrices help CIO and IT leaders to evaluate innovations based on perceived value, business benefit, adoption rate and future direction.

Recommendations

CIO and IT leaders responsible for innovation and technology investments should:

  • Leverage Gartner 2023 Hype Cycles as key inputs to formulating your technology roadmap. Use the insights from

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