Published: 01 August 2023
Landing pages are critical to the success of marketing campaigns. Digital marketing leaders must ensure they are aligned to business objectives, have a concise value story for the target audience, and serve up the most important calls to action in order to drive engagement and conversions.
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Landing pages underperform when there is a lack of alignment between campaign objectives, success metrics and expected results.
The entire landing page user experience — from ad impression or email through to call to action (CTA) — can impact engagement and conversion. Companies often miss out on opportunities to improve campaign engagement and conversion through a clear, relevantcampaign landing page design, which encourages visitors to respond to the CTA.
To improve the engagement and/or conversion of campaign landing pages:
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