Published: 06 February 2024
To contribute to revenue growth, analyst relations leaders should develop mutually beneficial programs with marketing. By expanding how marketing utilizes analyst insight and content, AR can increase the value delivered to the business in a measurable way.
As expectations of analyst relations (AR) have grown, AR stakeholders want more strategic outputs from their AR teams. Stakeholders said in the 2023 Gartner Analyst Relations — Stakeholder Survey that they want AR to contribute to revenue growth and provide insights to inform marketing strategy and execution.This is a shift from AR’s previous focus on reputation.
Stakeholders want AR to play a more strategic role, but they have been disappointed in AR’s contribution to their goals. AR teams with unsatisfied stakeholders have a higher risk of being denied resources and opportunities to collaborate cross-functionally.
Over half of
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Analysts:
Beth Snellen, McKenzie Smith
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