Gartner Research

Analyst Relations Impact on the Business Primer for 2023

Drive greater business impact through effective outbound and inbound programs.

Expert: Lindsay McKinney

Analyst relations (AR) programs are essential to meet technology and service provider growth goals. To drive greater impact, analyst relations leaders must drive outbound programs to effectively communicate with industry analysts and inbound programs to advise internal stakeholders through critical business decisions.

Use this research to ensure contribution to critical functions and programs that drive growth, align to business objectives and deliver value to the business.

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Uncover the key areas where AR leaders can impact the business.

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