Published: 15 April 2024
Tech providers heavily investing in emerging tech often collaborate with a diverse set of partners to reach end customers, but the degree of engagement varies considerably. Product leaders should use this benchmark research to support optimal partner engagement and performance.
Tech providers rely more on channel partners for sales relating to edge AI products, accounting for 83% of all sales, compared to virtual assistants (VAs)/natural language processing (NLP), which account for 59%.
Channel partners are crucial for revenue generation, and they account for 75% of revenue income, but the impact is less visible for software at 67%.
Emerging technology (ET) complexity requires the expertise of systems integrators and resellers.
Product leaders leveraging emerging technologies and adopting channel partnerships should:
Speed up innovation through partnerships in edge AI and VAs/NLP by co-developing new features and solutions that meet evolving market
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