Published: 15 April 2024
With more pressure for marketing to “do more with less,” marketing operations leaders are increasingly accountable for portioning marketing’s time toward work that creates demonstrable business value. This guide explains the five steps to help tackle this new yet critical responsibility.
Marketing’s stakeholders request high volumes of low-impact work, leaving marketers little time to devote to high-impact, value-creating work or their own growth initiatives.
CMOs can’t effectively prove the value of marketing to the business, which makes it difficult to make the case for additional resources, even if marketing is productive and at or over capacity.
Marketing operations leaders struggle to find simple ways to reallocate the marketing team’s time to free up capacity to spend a higher percentage of time on top-tier strategic initiatives.
Empathize with stakeholders to better understand the current situation’s dynamics, including the emotional aspects
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