Gartner Insights Abstract

Market Guide for Digital Accessibility

Published: 06 May 2024

Summary

Digital accessibility is no longer just a legal requirement; it’s a business imperative. Software engineering leaders and their teams must evaluate platform and service vendors in a complex market experiencing strong growth. This guide will help them navigate the market and make informed decisions.

Included in Full Research

Overview

Key Findings
  • Digital accessibility vendors provide several packaged solutions and combinations. Each solution takes a different approach to digital accessibility processes, compliance and customer support, making it difficult for software engineering leaders to evaluate and select the right tools.

  • Generative AI, visual AI and machine learning significantly increase the performance of accessibility scanning tools, reducing the need for humans to identify accessibility issues via manual testing.

  • Legislative efforts continue to expand globally, leading to heightened attention on digital accessibility solutions and practices.

  • Major enterprises, organizations and governmental entities now make digital accessibility a requirement for their providers and partners.

Recommendations

As a

Clients can log in to view the entire document.

Analysts:

Brent Stewart Arun Batchu Will Grant

Access Insights

Already a Gartner client?

To access these insights and much more, talk to Gartner today.

Fill out the form to connect with a specialist to learn how we can help you.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

AskGartner: The AI-powered tool our clients use to find trusted Gartner insights, instantly.

AskGartner | Discover the new AI-powered tool to access trusted Gartner insights

Gartner research: Trusted insight for executives and their teams

What is Gartner research?

Gartner research, which includes in-depth proprietary studies, peer and industry best practices, trend analysis and quantitative modeling, enables us to offer innovative approaches that can help you drive stronger, more sustainable business performance.

Gartner research is unique, thanks to:

Independence and objectivity

Our independence as a research firm enables our experts to provide unbiased advice you can trust.

Actionable insights

Not only is Gartner research unbiased, it also contains key take-aways and recommendations for impactful next steps.

Proprietary methodologies

Our research practices and procedures distill large volumes of data into clear, precise recommendations.

Gartner research is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster decisions to stay ahead of disruption and accelerate growth.

Tap into our experts

We offer one-on-one guidance tailored to your mission-critical priorities.

Pick the right tools and providers

We work with you to select the best-fit providers and tools, so you avoid the costly repercussions of a poor decision.

Create a network

Connect directly with peers to discuss common issues and initiatives and accelerate, validate and solidify your strategy.

© 2026 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's business and technology insights organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner business and technology insights may address legal and financial issues, Gartner does not provide legal or investment advice and its insights should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its insights are produced independently by its business and technology insights organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity. Gartner publications and other content may not be used as input into or for the training or development of generative artificial intelligence, machine learning, algorithms, software or related technologies.